أثر الاتجاهات الحديثة لتقنيات الرسوم المتحركة الرقمية على الأساليب الجمالية والتعبيرية في تصميم تترات الأفلام والمسلسلات المصرية THE INFLUENCE OF MODERN DIGITAL ANIMATION TECHNIQUES ON THE AESTHETIC AND EXPRESSIVE APPROACHES IN THE DESIGN OF EGYPTIAN FILM AND TV SERIES CREDITS

نوع المستند : المقالة الأصلية

المؤلف

Associate Professor of Graphic Design department, Faculty of Fine Arts, Alexandria University

المستخلص

This research aims to study contemporary trends in digital animation techniques and their impact on visual expression methods in the design of opening credits for Egyptian films and TV series from 2010 to 2025. Digital technology has played a key role in reshaping production and visual design methods, reflecting a significant evolution in the use of animation and motion graphics. The use of modern software has enabled new display methods and diversified visual creativity without limitations. The creative space is no longer limited to displaying the names of participants but now reflects the identity of the film and paves the way for the viewing experience. Despite the immense advancements in graphic design technology, visual and auditory effects in the film and television industry, animation remains the core link that connects the artist, writer, and director under a shared conceptual umbrella. Its expressive power effectively communicates ideas and emotions to the audience. This is due to its ability to condense, interpret, and often exaggerate, conveying the distinctive narrative style through an enjoyable visual language.

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